I love McDonald’s french fries.
PS: This is not a post about junk food lest our healthy-eating readers make a run for it. You’ll be happy to know that this post is about something more important to any and everyone who is involved in any way with Branding.
Now back to the top. I love McDonald’s french fries and here is why: I can walk into any McDonald’s Franchise in any city in the UK and know I’m getting the same yummy goodness that is their french fries. Many other fast-food restaurants sell french fries, but I know how many times I tried them only to end up one day with the real deal and the next a sour taste in my mouth. I do not have the luxury of eating french fries regularly, so on the days I’m allowed to indulge, I want to make sure that I will enjoy every bit of it, so I stick with the one I trust to remain consistent with their delivery.
Disclaimer: McDonald’s have not paid me to share my opinion of their french fries, so when you see them, let them know they owe me on